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M235 - G Killer?


Dan Cummins

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I think MSRP base price can be altered by the dealer, I have two quotes from the same dealer that did not make much sense at all, the boat I spec'd had a different base price between the two (exact same quote one in USD and one in CND) with conversion factored in all the options were direct multiples but the base price was off by over $3k. I presume the dealer had tacked on a bit extra to not eat some exchange rate on a deal that we were working on, thats what made me lose trust in that dealer and not go through with the deal.

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1021, thanks for posting what you actually paid for your boat and not acting like the deal you got requires some secret society level of clearance...

I can fully understand why some people keep what they paid private, though. If I give a client a deal, I don't like for them to go around blabbing about it. I gave them a deal for a reason, and I don't necessarily want everyone else knowing what pricing they got - because I'm not going to give that kind of pricing to just anyone, and it puts me in a bind if that info gets out. It's a good way to keep me from giving you a deal in the future.

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It's not possible unless you're running 6x9's, 7.7's, and 8.8's plus both amp prep packages on the tower and both bimini options :rofl:

That's what happened. I went here: to fill out it. That site is very, very close, if not exact, from my experience. I selected the engine, and when I did, it removed the other engines as options, so I assumed that it did the same, and I just went and checked every option (except the coastal thing).

But yes, removing the other tower speaker options, bimini, and other obvious duplicates, it got down to $181K. That said, the trailer is not listed in the option sheet thing or whatever. Was more thorough for the 2015's than it appears to be this year.

Mea culpa.

Edited by 67King
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1021, thanks for posting what you actually paid for your boat and not acting like the deal you got requires some secret society level of clearance...

To be honest, I'm not so concerned about posting the price info on my G, as it is the same deal as anyone else would get around here and my dealer won't care. My buddies G was priced on the same basis when he bought his..... 147 MSRP, 107,600 after discount. (His is obviously not high optioned). I did text him to ask if he was ok with me posting it too.

At the same time, I probably wouldn't post the prices I paid for my MCs. I do all the stock ordering for the dealer, and work boat shows, etc. It would be unfair to post the pricing I got on those, and I don't want to burn any bridge when I go to buy my next MC, which I'm sure I'll do at some point.

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I can fully understand why some people keep what they paid private, though. If I give a client a deal, I don't like for them to go around blabbing about it. I gave them a deal for a reason, and I don't necessarily want everyone else knowing what pricing they got - because I'm not going to give that kind of pricing to just anyone, and it puts me in a bind if that info gets out. It's a good way to keep me from giving you a deal in the future.

I do the same thing, but would have no problem justifying or explaining why/how someone was priced differently. I would think a dealer would be able to do the same. Plus with all the malibu's sold per year, the people that check or ask about pricing here are definitely the minority of buyers.

  • Like 1
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Okay okay... settle down everybody. Especially you G owners. I figured you might take offense to my data, but saying that I'm artificially inflating the MSRP by $20K... come on guys. Really? Is that what you think of me? Sure, I bring opinions to TMC. But when I have data it's real. I have build sheets to prove it.

Busy day of meetings today. I will respond to your arrows when I have a few moments of quiet...

I don't think anyone is calling you a liar, but there is something seriously flawed in the pricing you posted. It could just be that the dealer is inflating on top of MSRP....... But "us G owners" are not coming on here with MSRP quotes on the M235 of $250k MSRP either..... Which may very well be listed as such at some Bu dealers. We have seen lots of dealers inflate on top of MSRP in the past, no matter the brand.

Pm me your email. I will send you the actual Nautique MSRP for all of the models if you want.

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Mostly..... I'm just wondering how that boat show G had a 191k MSRP.

Let's price this baby from the official price sheet....these are actual exact numbers of the 2016 Nautique price sheet.....

2016 G23 base- $136,761.00

H6 450hp- $6797.00

Design package- $3558.00

Bimini (sewlong)- $1565.00

Studio elite upgrade- $4036.00

Tower speakers- $1977.00 1 pair, or $3560.00 2 pair

Tower prep kit- $1199.00

Auto FE- $349.00

Batt charger- $400.00

Freshwater flush- $315.00

Surf select- $886.00

Heater- $756.00

LED cupholders- $432.00

Table- $945.00

UW lights- $865

Phender pro- $678.00

Armrests- $688.00

Bow filler- $593.00

Heated seats. Captain chair, and loveseat- $898.00

Pocket door- $1232.00

Total- $166,513.00

Trailer- $25,000.00??????

Trailer should be about what, 5-6k? That boat should MSRP at about 171k.......

To be fair, your Base MSRP is less than Nautique advertises on their web site. Since it is nationally advertised pricing as someone said, you're already at a lower starting point.

Screen%20Shot%202016-02-11%20at%209.59.4

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What about IXFE's MSRP being 20k over actual??

My boatmate TA trailer was $4700.00. It has transom straps, aluminum wheels (only 16s), a spare tire, SeaDek pads, and the "stairway to g heaven". If the added bling actually costs 5k+, that is crazy. Not that I would say it doesn't....

Even so, with the trailer blinged to the max, IXFE's MSRP is 15-20k higher than actual if the boat had 4 tower speakers instead of 2. (I priced it with 4 on the example above, instead of the 2 that he posted)

That's not just a little bit of difference.

Using same see dealer cost website. On M235.

Trailer bow step 250

Ebony 18" wheel 2662

Fender and trailer 833

Spare wheel side carrier 738 (under mount looks better and is a couple hundred more)

Runway 417

Stainless ratchet straps 150

Total $5050. Jus Sayin

Not sure about where everyone else is, but here boats are trailered almost exclusively. Blinged trailers are the norm. The only thing most leave off is MAYBE runway lights and accented fender color. I haven't seen a "premium" branded boat on standard wheels in a long time.

Edited by DarkSide
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Wondering why you think a Bu usually carries a bigger discount? It has always seemed to me, that the big three average the same on average deals.

Nautique didn't have a big price increase this year. The G23 went up $1k........ What changed, was that NSS is now standard equipment, and the previously optional cost was added to the MSRP.

Mostly..... I'm just wondering how that boat show G had a 191k MSRP.

I clipped out most of your post to focus on the actual questions you asked me. In a minute I'll post my pricing data and you can nerd out on like I did.

To your first question, I don't "think" Bu has a more inflated MSRP, I "know" it. That has been confirmed to me by my dealer who sells Bu, CC, and SC. There is more spread between invoice and MSRP on a Malibu than on any other boat under their roof. How much more margin is baked in... I don't know for sure and I'm not going to ask. I don't expect my dealer to "open the books" for me. But suffice to say, I trust them on this as it's come up many times before (i.e. every time I ask for my "bro deal" on any other brand). This is an important element of the analysis. We can fight about MSRP all day long, but it really doesn't matter if the two companies have different pricing strategies (and you have to assume they do... to assume they have the exact same markup is just silly. the chances of the markup being exactly equal is minuscule). So let's agree that "Street price" is what matters. That's a lot harder to assess because these boats are usually sold by different dealers who also have different pricing strategies. This is why I'm talking to ONE dealer that sells BOTH. It eliminates that variable. My dealer looks at each invoice and expects to make equal profit on any high-end boat (i.e. both the G and the M).

The price increase on the G23 was an anecdote I heard while at the show last month. I'm circling back to get specifics. But if you think it was only $1K then I have a bridge I want to sell you. That would be a 0.7% increase, unheard of in this industry. When I get an answer to my question, I'll happily eat crow if you're right. Edit: Just got the answer back on price increase... the G23 went up $7,600 in 2016 on MSRP. That's 5.4% incease. And the JL audio system is more expensive than last year's Polk.

See below for my MSRP data as well as feature comparison (hint... the Bu has more even in de-content trim). These are not dealer pumped up MSRP numbers. These come straight from Nautique. And the most important part is the numbers at the bottom. These are the prices my dealer will sell you these boats for. That is the "street price" from the same store expecting the same profit margin on either boat.

Last comment... let's avoid nit picking every penny... even though they are all accounted for :biggrin: . The point of this analysis is not to prove the M is "exactly" the same. It was to show that these boats, when similarly equipped, are in the SAME BALLPARK.

*** updated spreadsheet ***

G23%20vs%20M235_zpsnvxbmass.jpg

Edited by IXFE
  • Like 3
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My main question would be....... Are you sure you weren't looking at a G25???? A G25 equipped exactly like that would have an MSRP of $191k...

Yeah, I'm sure it's a G23. I have the build sheet and I've been in the actual boat. It was the G23 on the floor of the Portland Boat Show.

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Just out of curiosity are you able to order M with G3.2? If so there is almost 9k! The G3.2 is more comparable to G23 tower. G4 is a step up.

No, that's the flawed into of the M235 price structure! Same with the stereo delete guys, you are forced to buy the $14,000 M235 full system.

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Yeah, I'm sure it's a G23. I have the build sheet and I've been in the actual boat. It was the G23 on the floor of the Portland Boat Show.

Dealer generated build sheet, the galaxy flooring is $1141...our local dealers provide Nautique MSRP spreadsheets which includes all models.

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Malibu not communicating M235 pricing is BS, they are back-tracking. This de-content of options was just announced last week; M235's at shows across the country are optioned at the prior take it or leave it level. Why do you think I walked away???

Edit, the pricing above nailed it and the 2016 G I built was $153k just the way I wanted it - no design pkg, no stereo upgrades, no pocket door...so with trailer around $126K + taxes.

I agree that the launch strategy was flawed. I understand that Malibu wanted fully loaded boats for boat show season. And I'm sure they were worried that skittish dealers would order completely stripped M's to keep the price point down. So I get it. But there was clearly a price to pay for that approach. And you leaving the brand is all part of that.

To be clear... the "de-content" pricing may have been announced last week, but it's not new. It was openly discussed a month ago at the Portland show. And I knew about it a month before that. That doesn't excuse the strategy. I still think it sucks. We agree on that.

And we we agree that you can option a G23 down way lower than even the M235 Decontent. I stated that in my original post.

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Dealer generated build sheet, the galaxy flooring is $1141...our local dealers provide Nautique MSRP spreadsheets which includes all models.

Non slip (galaxy or regular) was included in base price when I ordered, and base price was 136k, and still lists that on the 2016 pricing I just got....

I'll look into the rest when I get back to the house. I'm also assuming the Bimini must be the G5 sport Bimini. The sewlong was only 1500.00 and has surf sleeves.

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I bet you will be able to order the 2017 m235s just like any other boat. Most people do not want to pay for features they don't care about or can get cheaper through other means.

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Dealer generated build sheet, the galaxy flooring is $1141...our local dealers provide Nautique MSRP spreadsheets which includes all models.

I've been assured this was not the case. Also note that the base price matches Nautique.com and othe options are similar to what 21 posted (eg the designer windshield, elite audio package, etc)

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No, that's the flawed into of the M235 price structure! Same with the stereo delete guys, you are forced to buy the $14,000 M235 full system.

You are clearly pissed at Bu. I get it. Just last week I went off on GL over a stupid Bimini!

That said, I'm not sure why you're debating this line... You are actually debating with nobody. I acknowledged that I thought the launch strategy was flawed (that's an opinion) and that you can build a G for cheaper (that's a fact). And yes, because Nautique lets me check or uncheck any box you want, that gives you more flexibility to do your own stereo or whatever. We get it. None of his is the point.

Stay on point... equally equipped M's and G's have pricing that lands in the same ballpark. That's all this proves. The M is not inherently more expensive than the G. And if Malibu would allow us to uncheck ALL the boxes I'm confident we'd see that on the low end as well (if $125k - $135k can be called the low end)

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"Most" people when paying for a boat at that price don't care about stereo delete or other options that can be had for cheaper. Those buyers want a badass boat that is ready to go the moment they pick it up. I can't imagine Lamborghini or Ferrari get guys that order a car sans radio. At that price point, it's USUALLY a different consumer

Malibu, Nautique, and Mastercraft do not have the same exclusivity that applies to Lamborghini or Ferrari. They just don't. I would argue that most people who are smart enough to earn enough money to pay for these kinds of toys, are also smart enough to not over pay for something. It also appears that Malibu is changing the "build it and they will come" mentality by now allowing some changes to be made to the M235 build.

Edited by OxDoc
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There is exclusivity to a degree And that's exactly why they introduced Axis. My VLX is like a Mercedes C Class and the M235 would be an AMG S65. There are different levels and that is based on price. Not everyone can qualify to finance one of these boats. Even with 20 year financing

  • Like 2
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Dealer generated build sheet, the galaxy flooring is $1141...our local dealers provide Nautique MSRP spreadsheets which includes all models.

Just so you know I'm being objective, I went back to my dealer and raised this issue. They went back and looked at the Nautique excel spreadsheet and confirmed the error. The price is $1140, I'm told. They "fat fingered" that one when they entered it into their CRM system. They also checked the rest of the major options, and confirmed they are all correct.

I've corrected the original spreadsheet and posted it above. Doesn't change the overall story though. We're still in the same ballpark.

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There is exclusivity to a degree And that's exactly why they introduced Axis. My VLX is like a Mercedes C Class and the M235 would be an AMG S65. There are different levels and that is based on price. Not everyone can qualify to finance one of these boats. Even with 20 year financing

Anyone who finances a boat is two corners shy of a triangle.

:Tease3:

:whistle:

  • Like 2
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