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Malibu Boats to Acquire Cobalt Boats


NAW

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Just now, ahopkinsTXi said:

Hmmm so I wonder if our local MasterCraft dealer who also sells colbalt will no longer be selling colbalt. 

Maybe.  No reason to mess with existing dealer deals.  Can't imagine that some Malibu dealers would have any interest or space for Cobalt.

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8 minutes ago, minnmarker said:

More boats with surf gates and Malibu will be buying engines and outdrives from Mercruiser again.

Malibu bought outdrives from Mercruiser?

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Will be interesting to see how the arrangement works out.  Malibu is going to be marinating (I know it's marinizing, but I like saying marinating) their own engines for usage in Malibu and Axis models so I don't see them buying engines from anyone in a couple years.  That said, people buying Cobalts want Mercs.  I don't imagine Malibu will get into the stern drive manufacturing game...  :)

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Just now, UWSkier said:

Will be interesting to see how the arrangement works out.  Malibu is going to be marinating (I know it's marinizing, but I like saying marinating) their own engines for usage in Malibu and Axis models so I don't see them buying engines from anyone in a couple years.  That said, people buying Cobalts want Mercs.  I don't imagine Malibu will get into the stern drive manufacturing game...  :)

People buying cobalts typically want Pentas

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Interesting deal. Doesn't really do much at our dealership as we sell both Malibu/Axis & Cobalt (mostly with Volvos but not exclusively). Cobalt is definitely gone down hill in recent years, as far as quality & quantity. We had our second A40 come in this spring, what a POS that thing was. Their Marker pontoons too. And Malibu sales have gone nowhere but up. In fact, I believe they told us a few months ago that last season was the best sales since before the 2008 economic downturn.

Anyway, it'll be interesting to see what shakes out from it. Maybe Malibus will be made in Kansas now.   :surprised:

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1 hour ago, ahopkinsTXi said:

Hmmm so I wonder if our local MasterCraft dealer who also sells colbalt will no longer be selling colbalt. 

Or ditch Mastercraft for Malibu....

Edited by billjames
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Be interesting to see their plans. Maybe Malibu just wants to get in more dealers, and let Cobalt do what they do best. Regardless, they see it as a good business move.

Steve B.

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1 hour ago, bamabonners said:

Local malibu sold MC and cobalt, now sells Malibu and Cobalt.  Personally, I think Cobalt quality far exceeds Malibu.  Maybe Cobalt QC will rub off on Malibu QC....

I love Cobalt boats.  Wife wants one for our "getting older" boat...

 

I do too. THey are beautiful boats.  Ride like a Cadillac.

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ahopkins22LSV
7 hours ago, billjames said:

Or ditch Mastercraft for Malibu....

That would be the craziest thing I've seen in the boating industry in a long time. The MC dealer is a lovey standing dealer and I believe their biggest dealer in the country. And the Malibu dealer here is also very long standing and one of the bigger ones as well. Now if they could swap locations that would be awesome. 

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I haven't poured over Malibu financials but the stock has doubled in a year.  Cash position must be quite strong.  Got to do something with that money since they don't pay a dividend yet.

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My friend literally had a new Cobalt 27 delivered yesterday.  I told him when he ordered it that they would have surf-gates licensed next year.  His response?  "I guess I'll be ordering a new one, then."  I would say this all but guarantees that.

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